Transforming Bakers Maison’s Online Experience with Advanced Web Solutions

Overview

Bakers Maison is a leading Australian manufacturer of premium, French-inspired breads, pastries, and croissants for the food service industry. Known for quality, consistency, and innovation, the company offers more than 50 product variations, including Fully Baked, Par-Baked, Ready-to-Bake, and Ready-to-Prove options — catering to airlines, cafés, healthcare providers, and catering services across Australia. With over 170 employees and a nationwide distributor network, Bakers Maison required a modern, scalable digital platform that reflected its premium positioning and operational scale. To support its evolving digital strategy and marketing initiatives, the company partnered with Infospica to implement a high-performance website solution aligned with its brand and business objectives.

Challenges Faced

Brand Alignment and Digital Modernisation
The existing digital presence required enhancement to better reflect the company’s premium brand identity and market leadership.
Content Management Limitations
Internal teams required greater flexibility to update products, publish content, and manage marketing campaigns without technical dependency.
User Experience Optimisation
Improved navigation, product discovery, and mobile responsiveness were necessary to enhance user engagement across devices.
Cross-Functional Coordination
The project required seamless collaboration between IT and Marketing teams to ensure timely execution and alignment with business goals.

Solutions Offered

Advanced User Interface Design
Infospica designed and implemented a modern, responsive interface aligned with Bakers Maison’s brand identity, featuring:
- Clean and structured layout
- Optimised mobile experience
- Improved product discovery navigation
- Enhanced page hierarchy for usability
The design ensures consistent performance across desktop and mobile platforms.
CMS Implementation for Dynamic Management
A robust Content Management System (CMS) was implemented to empower internal teams with:
- Simplified product updates
- Dynamic content publishing
- Marketing-led page modifications
- Scalable structure for future expansion
This enabled operational independence and faster content deployment cycles.
Structured Development and Collaborative Execution
Infospica followed a structured execution model that included:
- Close coordination with IT and Marketing teams
- Transparent milestone-based delivery
- Flexible requirement handling
- Clear communication throughout the project lifecycle
This ensured alignment with business objectives while maintaining delivery timelines.

Results

Modern Digital Platform
A high-performance website aligned with Bakers Maison’s premium brand positioning.
Improved Content Agility
CMS-driven management enabled faster marketing updates and reduced dependency on technical teams.
Enhanced User Experience
Improved navigation and mobile responsiveness strengthened engagement across devices.
Operational Efficiency
Structured implementation and clear communication resulted in on-time delivery and strengthened IT–Marketing collaboration. The platform now serves as a scalable digital foundation for Bakers Maison’s ongoing growth and future digital initiatives.

Client Testimonial

“We partnered with Infospica for the implementation of the new Bakers Maison website, and the collaboration was a positive and well-managed experience. The team demonstrated strong technical expertise, clear communication, and a structured approach throughout the project. Infospica worked closely with our IT and Marketing teams, showed flexibility in accommodating requirements, and delivered the solution in line with agreed timelines. Their professionalism and commitment gave us confidence at every stage of the engagement. We value this partnership and look forward to continuing our collaboration with Infospica on future initiatives.”

Conclusion

The Bakers Maison website transformation highlights Infospica’s capability in delivering:

Technical excellence
Structured project execution
User-centric design
Scalable CMS architecture

By implementing a modern and future-ready digital platform, Infospica strengthened Bakers Maison’s online presence while empowering internal teams with greater operational autonomy.