Flavor Innovation Leader Embraces Digital Transformation

Overview

A renowned flavored syrup manufacturer founded in 1925 has been delighting customers with its diverse range of products for nearly a century. Known for their innovative flavors and commitment to quality, the company needed a digital presence that matched their vibrant brand identity and supported their growing e-commerce needs.

Solutions Offered

Working closely with the company's team, a comprehensive migration strategy was developed:

Thorough Assessment
Conducted an in-depth analysis of the existing Drupal 7 site, identifying custom modules, content types, and third-party integrations.
Custom Module Migration
Rebuilt and optimized custom modules for Drupal 9 compatibility, ensuring critical functionalities were preserved and enhanced.
Content Migration
Implemented a robust content migration plan, preserving all product information, blog posts, and media assets while improving the content structure.
Theme Redesign
Developed a modern, responsive theme that aligned with the company's brand guidelines and improved mobile user experience.
E-commerce Integration
Seamlessly integrated the new Drupal 9 site with the existing e-commerce platform, ensuring a smooth shopping experience for customers.
Performance Optimization
Implemented caching strategies and performance enhancements to significantly improve page load times.
Security Enhancements
Leveraged Drupal 9's improved security features and implemented additional measures to protect customer data and prevent vulnerabilities.
Training and Documentation
Provided comprehensive training to the content team and created detailed documentation for ongoing site management.

Results

Improved Performance
The new Drupal 9 site saw a 40% improvement in page load times, enhancing user experience and positively impacting SEO rankings.Enhanced User Experience: The responsive design and improved site architecture led to a 25% increase in average session duration and a 15% decrease in bounce rate.
Enhanced User Experience
The responsive design and improved site architecture led to a 25% increase in average session duration and a 15% decrease in bounce rate.
Streamlined Content Management
Content editors reported a 30% reduction in time spent on routine updates thanks to Drupal 9's improved admin interface and workflows.
Increased E-commerce Conversions
The seamless integration with the e-commerce platform resulted in a 20% increase in online sales within the first three months post-migration.
Future-Proofed Platform
The migration to Drupal 9 positioned the company for easier future upgrades and the ability to quickly adopt new features and modules.
Security Enhancements
Improved security measures led to a significant reduction in attempted security breaches and enhanced protection of customer data.
Mobile Traffic Growth
Mobile traffic increased by 35% due to the improved responsive design and faster load times on mobile devices.

Conclusion

The successful migration from Drupal 7 to Drupal 9 not only modernized the company's digital presence but also provided a solid foundation for future growth and innovation. By embracing this digital transformation, the flavor innovation leader reinforced its position as a forward-thinking brand in the competitive food and beverage industry.